Etihad has today announced, in conjunction with Manchester City a financial partnership designed to elevate City into the Football Stratosphere.
Etihad has penned a deal to provide City with a ‘starter’ of £100million for the 10 year naming rights to the City of Manchester Stadium which forthwith it to re-named ‘The Eithad Stadium’.
The name Etihad will also be linked with the ‘campus’ that is to be built on the east car park designed to deliver a corridor of Olympians to Alan Turing Way.
This is simply a sensational situation for Manchester City Football Club. As UEFA’s Michel Platini was rubbing his hands at the prospect of telling the world’s richest football club that they wouldn’t be able to compete in UEFA competitions because of the financial burden of catapulting the Club from mid-table mediocrity to the elite dining table, this partnership essentially presents two fingers to UEFA as City limber up for their inaugural season in the Champions League.
The entire football world will be forced to take notice of this development. It is of gigantic and hitherto un-heard-of proportion in football making the Emirates look like a piggy bank. It essentially wipes out any trading deficit the Club is carrying and means that we can proceed diligently in the transfer market to attract the type of footballer our Club deserves.
It is understood that Manchester City Council will also benefit from the deal both in hard cash terms and the effect that it will have on the City in terms of attracting overseas visitors to Manchester.
The FA Cup win has had a major impact on how Etihad regards it’s partnership with the Club, believing that City now has a winning mentality with which it wishes to be associated. I have said that the FA Cup was simply the starting point as far as City and it’s owners are concerned. There is a clear path down which the Abu Dhabi Group wishes to go. At the end of this path is the Premier League Championship and the Champions League and hand in hand with that the delivery of a branded iconic Football Club, which the world cannot ignore.
As the Gooners slip into mid-table mediocrity, Liverpool play catch-up, Chelsea players sign up for the Darby & Joan Club, there is only one serious challenger to removing Stretford’s finest from their perceived mantle.
That my friends is Manchester City Football Club!!
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