Date: 16th October 2016 at 2:38pm
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If you’ve watched a Premier League game on TV or seen your team in the flesh over the last few years you will have undoubtedly been met with such phrases as ‘bet in play now’, ‘latest live odds’ or ‘£50 free bet’ during the half-time break.

Gambling has of course always gone hand in hand with sport but the rise and development of modern betting culture in football has been particularly interesting to observe.

Even when the game is in-play, viewers are exposed to the advertising efforts of gambling firms looking to gain an edge in this fiercely competitive market.

In recent years, one avenue exploited more and more has been shirt sponsorship. Behind only perhaps the renaming of a stadium, the centre of a team’s shirt is prime advertising real estate.

As the infographic below shows, in the current 2016/17 season, the majority of the teams in the Premier League have a main shirt sponsor from the gambling industry – back in 2013/14, this stood at 15 percent, and in the previous year 25.

Infographic: Premier League Shirt Sponsors Dominated By Betting Companies | Statista

Premier League Clubs Shirt Sponsorship Deals 2016-17

Manchester City – Etihad Airways (UAE) – 10 year deal (2011-21) worth £20m

Manchester United – Chevrolet (US) – 7 Year deal (2014-21) worth £53m

Chelsea – Yokohama (Japan) – 5 Year deal (2015-20) worth £40m

Arsenal – Fly Emirates (UAE) – 5 year deal (2014-19) worth £30m

Liverpool – Standard Chartered – 3 year deal (2013-16) worth £25m

Tottenham – AIA (China) – 5 year deal (2014-19) worth £16m

West Ham – Betway (Malta) – 3.5 year deal (2015-18) worth £6m

Everton – Chang Beer (Thailand) – 3 year deal (2014 to 2017) worth £5.3m

Southampton – Virgin Media (UK) – 3 year deal (2016-19) worth £6m

Sunderland – Dafabet (Philippines) – 2 Year deal (2015-2017) worth £6m

Swansea City – BetEest – 1 year contract (2016-17) worth £5m

Crystal Palace – Mansion (Gibraltar) – 1 Years (2016-17) worth £5m

Stoke City – Bet365 (UK) – 3 Year deal (2015-18) worth £3.5m

Hull City – SportPesa (Kenya) – 3 year deal (2016-19) worth £3m

West Brom – UK-K8.com (Asia) – 2 years (2016-18) worth £2.8m

Leicester City – King Power (Thailand) – Long term deal since 2010 worth £1m

Burnley – Dafabet – 2 year deal (2016-18) worth £2m

Watford – 138.com (China) – 1 Year (2016-17) worth £1m

AFC Bournemouth – Mansion (Gibraltar) – Single Season (2016-17) worth £2m

Middlesbrough – Ramsdens (UK) – 5 years (2013-18) worth £1m

Does it matter who sponsors the various club shirt?

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