Manchester City has signed a 3 year deal with the Abu Dhabi Tourism Authority (ADTA) to become Official Destination Partners.
According to Ahmad Hussain, Deputy Director General of ADTA: ‘Abu Dhabi’s name will touch a TV viewership of over two billion.
‘Manchester City’s standing as a football club that offers a premium supporter experience across all areas of its business is an ideal fit for us as we share the same goal of excellence in delivery.’
The deal will not only give ADTA premium advertising space around the City of Manchester Stadium’s pitchside LED hoardings, but also exclusive naming rights to City’s Carrington training complex, as well as becoming the clubs sole sponsor of all pre-season tours.
City’s Chief Executive Garry Cook, was equally enthused about the deal, stating: ‘ADTA joins a family of partners who are recognised as world leaders in their respective fields, from aviation, communication, construction, retail and now tourism. The addition of ADTA will once again put the City brand in the world spotlight.’
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